CLA5005 - Marketing for Social Impact | ||||||||
| ||||||||
| * The offering term is subject to change without prior notice | ||||||||
Course Aims | ||||||||
Remarks: The syllabus and the offering term are subject to changes and adjustments to fit the teaching as deemed appropriate by the course instructors, without prior notice. "Marketing for Social Impact" is a core course of the Master of Social Sciences in Cross Sectoral Leadership (MSSCSL) program. This course will equip students with the advance marketing theories, concepts, models, and techniques that are relevant to creating, delivering and sustaining social impact. Students will delve into the complexities of leveraging holistic marketing to influence perception and behaviour; and to drive positive change across the different sectors. By exploring the intersection of marketing and social impact, students will develop the skills to effectively communicate their social missions, engage stakeholders, develop impact metrics and drive meaningful change in society. Students will learn how to apply the marketing knowledge acquired, culminating into actionable marketing plan. | ||||||||
Assessment (Indicative only, please check the detailed course information) | ||||||||
Continuous Assessment: 100% | ||||||||
We will follow the updated guideline for the Use of Generative Artificial Intelligence Tools in Learning and Teaching (For Staff/ Student). According to the part IV of the Guidelines, the use of GenAI tools is generally permitted in formative assessment tasks unless otherwise specified by the Course Leaders. The use of GenAI tools is generally NOT permitted for summative assessment tasks such as examinations for fairness and academic integrity purposes. | ||||||||
Detailed Course Information | ||||||||
| CLA5005.pdf | ||||||||
