This course aims to:

a) provide students with key concepts of retail management and marketing including roles of retailing business, consumer behaviour in retailing, retailing marketing environments and the retail marketing mix; 

b) equip students with essential retailing management and marketing skills in analyzing and solving business issues in retailing context; 

c) provide students with marketing concepts in developing strategies and brands in retailing context.

Regulation of the course

1. Students need to meet the attendance requirement of the Dept. of Marketing for the completion of the course.

2. Students are required to pass BOTH coursework and examination components in order to be awarded a pass.

3. Students' final grades are subject to the Assessment Panel or its delegate's final decision.