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FB6893 - Innovations in Marketing

Offering Academic Unit
College of Business
Credit Units
4
Course Duration
4 weeks (Intensive study): Pre-class online study (40 hours) + 5-day class meetings (40 hours) + Out-of-the-class work (80 hours)
Course Offering Term*:
Not offering in current academic year

* The offering term is subject to change without prior notice
 
Course Aims

This course aims to equip students with the ability to analyse various practices for product and services innovation, to evaluate latest innovations in B2C and B2B marketing, and to create marketing strategies to penetrate into emerging economies.


Assessment (Indicative only, please check the detailed course information)
Continuous Assessment: 100%
 
Detailed Course Information
FB6893.pdf