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FB5601 - Principles of Marketing

Offering Academic Unit
College of Business
Credit Units
2
Course Duration
One Semester
Exclusive Courses:
MKT5601 Principles of Marketing / MKT5610 Marketing Strategy and Planning
Course Offering Term*:
Semester A 2025/26

* The offering term is subject to change without prior notice
 
Course Aims

The purpose of this course is to help students master the basic concepts and practices of modern marketing in a practical way. Case studies and group project will be heavily used to achieve this objective. Active class participation and personal experience sharing thus are strongly encouraged. Specifically, 
1. Familiarize the students with marketing concepts and application in real business situations. 
2. Enable students to develop and implement successful marketing planning for a real business company.


Assessment (Indicative only, please check the detailed course information)
Continuous Assessment: 100%
 
Detailed Course Information
FB5601.pdf