AC5890 - Business Management for Accountants | ||||||||
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| * The offering term is subject to change without prior notice | ||||||||
Course Aims | ||||||||
The course aims to introduce the fundamental topics of management and marketing to Accounting students which would enrich their knowledge and perspectives in a global context. It provides students with a basic understanding of general business entities and environment, fundamental theories and analytical models in management and marketing, roles of management and marketing in organizations as well as how managers and marketers conduct relevant effective and efficient work. It equips students with the mind-set of active usage of information; how to analyse the collected information utilizing various management and marketing tools and theories; and how to use these information strategically to create competitive advantages for organizations from management and marketing perspectives. In addition, it develops students' ability to apply the learnt theoretical concepts to analyse and resolve real-life management and marketing issues in various business settings, in a global context. | ||||||||
Assessment (Indicative only, please check the detailed course information) | ||||||||
Continuous Assessment: 60% | ||||||||
Examination: 40% | ||||||||
Final Exam: (open-book) Students are required to pass both coursework and examination components to guarantee to pass the course. Failing either component may lead to failure in the course. The passing mark is generally 50. | ||||||||
Examination Duration: 3 hours | ||||||||
Detailed Course Information | ||||||||
| AC5890.pdf | ||||||||
