MKT6615 - Marketing Engineering
|* The offering term is subject to change without prior notice|
This course aims to provide students with an understanding of the role of analytical techniques and computer models in enhancing marketing decisions in modern enterprises. Successful examples of marketing engineering as well as a software toolkit for the decision-making process will be provided. Ethics in marketing decision making will be emphasized. The focus is to foster and enhance students’ skills in making IT-intensive marketing decisions.
Assessment (Indicative only, please check the detailed course information)
Continuous Assessment: 70%
Examination Duration: 2 hours
Detailed Course Information
|Department of Marketing|