MKT6613 - Brand Marketing
|* The offering term is subject to change without prior notice|
This course aims to:
1. Familiarize the students with the important knowledge, frameworks and concepts of brand marketing from a Chinese and global cultural perspective.
2. Involve the students in applying the knowledge, frameworks, and concepts to real world situations.
Assessment (Indicative only, please check the detailed course information)
Continuous Assessment: 100%
Detailed Course Information
|Department of Marketing|