MKT6613 - Brand Marketing

Offering Academic Unit
Department of Marketing
Credit Units
Course Duration
Intensive Teaching Mode/One semester
Course Offering Term*:
Semester B 2022/23

* The offering term is subject to change without prior notice
Course Aims

This course aims to:
1. Familiarize the students with the important knowledge, frameworks and concepts of brand marketing from a Chinese and global cultural perspective.
2. Involve the students in applying the knowledge, frameworks, and concepts to real world situations.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
Detailed Course Information


Useful Links

Department of Marketing