MKT5610 - Marketing Strategy and Planning
|* The offering term is subject to change without prior notice|
This course aims to:
1. Familiarize the students with marketing concepts and application in real business situations.
2. Enable students to develop and implement successful marketing planning for a real business company.
Assessment (Indicative only, please check the detailed course information)
Continuous Assessment: 100%
Detailed Course Information
|Department of Marketing|