MKT5610 - Marketing Strategy and Planning

Offering Academic Unit
Department of Marketing
Credit Units
Course Duration
Intensive Teaching Mode/One semester
Exclusive Courses:
Course Offering Term*:
Semester A 2022/23

* The offering term is subject to change without prior notice
Course Aims

This course aims to:
1. Familiarize the students with marketing concepts and application in real business situations.
2. Enable students to develop and implement successful marketing planning for a real business company.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
Detailed Course Information


Useful Links

Department of Marketing