FB6622 - Services Marketing

Offering Academic Unit
College of Business
Credit Units
Course Duration
One Semester
Course Offering Term*:
Not offering in current academic year

* The offering term is subject to change without prior notice
Course Aims

(a)   understand the characteristics of service;

(b)   identify and address the marketing-relevant differences between services and goods;

(c)   understand and address the current challenges in marketing services.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
Detailed Course Information


Useful Links

College of Business