COM5111 - Advanced Marketing Communication | ||||||||
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| * The offering term is subject to change without prior notice | ||||||||
Course Aims | ||||||||
This course will cover advanced topics in marketing communication with a particular focus on the application of innovative marketing concepts and tools in today's digital environment. Topics include web analytics, content marketing, influencer marketing, viral video marketing, mobile marketing, social media marketing, social engine optimization and search engine marketing. Case studies, group project, active class participation and personal experience will be heavily used to achieve this objective. Specifically, this course aims to 1. Discover innovative marketing concepts and application in real business situations. 2. Design and implement creative marketing planning for a real business company. 3. Understand the state-of-the-art in digital marketing communication. | ||||||||
Assessment (Indicative only, please check the detailed course information) | ||||||||
Continuous Assessment: 100% | ||||||||
Detailed Course Information | ||||||||
| COM5111.pdf | ||||||||
Useful Links | ||||||||
| Department of Media and Communication | ||||||||
