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MKT5601 - Principles of Marketing

Offering Academic Unit
Department of Marketing
Credit Units
2
Course Duration
One semester
Exclusive Courses:
Course Offering Term*:
Not offering in current academic year

* The offering term is subject to change without prior notice
 
Course Aims
This course aims to
1. Introduce the students with the important frameworks, concepts and techniques of marketing management.
2. Provide students general knowledge about planning and implementing successful marketing strategies.
3. Familiarize students with the marketing concepts and applications in real business situations.

Assessment (Indicative only, please check the detailed course information)
Class Participation: 15%
Group Case Analysis: 35%
Group Project: 50%
 
Detailed Course Information
MKT5601.pdf

Useful Links
Department of Marketing