COM8006 - Qualitative Research Methods in Media and Communication

Offering Academic Unit
Department of Media and Communication
Credit Units
Course Duration
One Semester
Course Offering Term*:
Not offering in current academic year

* The offering term is subject to change without prior notice
Course Aims

This course aims to introduce students to the logic, design, and pitfalls of qualitative research methods used in media and communication studies—including but not limited to in-depth interviews, ethnographic field study, participant observation, case study, historical analysis, discourse analysis, and focused group discussion.  

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 75%
Examination: 25%
Examination Duration: 2 hours
Detailed Course Information


Useful Links

Department of Media and Communication