(A 150-word description about the course)
The course aims to:
introduce students to quantitative research methods used in media and communication studies such as survey, content analysis, and experiment in offline and online settings. The course will help students understand the scientific fundamentals and ethical principles for conducting empirical research in the area of media and communication. Students will learn knowledge and skills to design their own research projects, gain hands-on experience on collecting empirical data and apply the analytical techniques to evaluate the data. The course will cover some basic statistical techniques that are frequently used in media and communication research, but the main focus of the course is on how to conceptualize a research problem and use appropriate and innovative research methods to solve the problem.