COM8005 - Quantitative Research Methods in Media and Communication

Offering Academic Unit
Department of Media and Communication
Credit Units
Course Duration
One Semester
Course Offering Term*:
Semester A 2020/21

* The offering term is subject to change without prior notice
Course Aims

1. Abstract
 (A 150-word description about the course)
The course aims to:

introduce students to quantitative research methods used in media and communication studies such as survey, content analysis, and experiment in offline and online settings. The course will help students understand the scientific fundamentals and ethical principles for conducting empirical research in the area of media and communication. Students will learn knowledge and skills to design their own research projects, gain hands-on experience on collecting empirical data and apply the analytical techniques to  evaluate the data. The course will cover some basic statistical techniques that are frequently used in media and communication research, but the main focus of the course is on how to conceptualize a research problem and use appropriate and innovative research methods to solve the problem.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
Detailed Course Information


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Department of Media and Communication