COM5101 - Communication Fundamentals

Offering Academic Unit
Department of Media and Communication
Credit Units
Course Duration
One semester
Course Offering Term*:
Semester A 2020/21

* The offering term is subject to change without prior notice
Course Aims

This course provides an overview of major theories, key concepts, application strategies and research methods of communication theories and the interplay among the mass media, society and individuals. It covers: 1) both classic communication theories (e.g., diffusion of innovations) and new approaches as related to conventional and online communication; 2) the operation, process, and effects of the media and related communication industries; 3) various research methods in mass, interpersonal, organizational and intercultural communication to facilitate the discovery and confirmation of scientific knowledge; and 4) the interrelationship among communication, media and society. 

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 50%
Examination: 50%
Examination Duration: 2 hours
Detailed Course Information


Useful Links

Department of Media and Communication