MKT5642 - Financial Services Marketing | ||||||||
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| * The offering term is subject to change without prior notice | ||||||||
Course Aims | ||||||||
1. To provide a comprehensive understanding of the nature and key concepts of financial services marketing. 2. To provide knowledge about designing marketing strategies for financial products and services that are both creative and effective. | ||||||||
Assessment (Indicative only, please check the detailed course information) | ||||||||
Continuous Assessment: 65% | ||||||||
Examination: 35% | ||||||||
Examination Duration: 2 hours | ||||||||
Detailed Course Information | ||||||||
| MKT5642.pdf | ||||||||
Useful Links | ||||||||
| Department of Marketing | ||||||||
