MS6218 - Statistical Modelling in Marketing Engineering | ||||||||
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| * The offering term is subject to change without prior notice | ||||||||
Course Aims | ||||||||
This course aims to • Develop students’ ability to use statistical modelling techniques to solve marketing engineering problems. Special emphasis is placed on the data analysis and modelling of consumer opinions and behaviours. | ||||||||
Assessment (Indicative only, please check the detailed course information) | ||||||||
Assignments: 0-50% Group project: 0-50% Tests or quizzes: 0-50% Examination: 50% | ||||||||
Examination Duration: 3 hours | ||||||||
Detailed Course Information | ||||||||
| MS6218.pdf | ||||||||
Useful Links | ||||||||
| Department of Management Sciences | ||||||||
