Programmes

Master of Arts in Media Cultures

Programme	Master of Arts in Media Cultures 媒體文化文學碩士
Award Title	Master of Arts in Media Cultures 媒體文化文學碩士
Offering Academic Unit	School of Creative Media
Mode of Study	Combined mode

Normal Period of Study

- 1 year (full-time)
- 2 years (part-time)

Maximum Period of Study

- 2.5 years (full-time)
- 5 years (part-time/combined mode)

Credit Units Required for Graduation

Programme Aims

This programme aims to:

develop the creative and intellectual competence required of future leaders of the media industry, as well as related professions in which knowledge of media history and methodologies for analyzing media texts and institutions are increasingly beneficial.
nourish a critical and up-to-date understanding of contemporary issues in the media industry, an awareness of and sensitivity to the international nature of key issues, and a capacity to view developments in the media industry within a broader critical, historical, social, political and economic perspective.
equip students with extensive knowledge of local and international developments in relevant areas of media practices, with an emphasis on cultivating skills in critical inquiry and analysis.
provide to the local and regional media industry graduates who demonstrate a high level of originality and a commitment to the highest standards of professional ethics, and who are capable of taking on significant responsibilities and leadership roles in the industry.
provide media-literate graduates to other relevant professions, such as primary and secondary teaching, arts and entertainment management and administration, journalism, and business consulting.
provide a substantial postgraduate foundation for students who are interested in pursuing further study in MPhil and/or PhD programmes.

Programme Intended Learning Outcomes (PILOs)

Upon successful completion of this Programme, students should be able to:

Describe key methodological concepts from the fields of media and cultural studies.
Apply historical information and critical concepts from media and cultural studies to the analysis of contemporary media texts and institutions.
Differentiate among local, regional, and global media contexts, and synthesize critical analyses of the dynamic relationships among these contexts.
Communicate relevant ideas concerning both contemporary and historical media environments to a wide range of audiences, including industry, scholars, and the general public.
Describe and assess the aesthetic and technological relationship between traditional media forms and new media.
Explain and evaluate the connections between media industries and products of the digital era and those of earlier eras.
Recognize the parameters of substantial media studies research, and subsequently to imagine and formulate original research in both industrial and academic settings.

Programme Requirements

1. Programme Core Courses: (9 credits)

Course Code	Course Title	Credit Units
SM5325	Introduction to Critical Media Studies	3

Students must complete at least ONE course from each of the following categories:

New Media History and Theory

Course Code	Course Title	Credit Units
SM5303	Digital Audiovisual Culture	3
SM5308	Art and Technology	3
SM6325	Philosophy of Technology and New Media	3

Arts Management, Curatorship and Heritage

Course Code	Course Title	Credit Units
SM5328	Introduction to Arts Administration	3
SM5329	Arts Management and Curatorship	3
SM6322	The Art Market: Transaction, Activism, Analysis	3

2. Programme Electives: (21 credits)

Analysis and Methods of Institutional Practice

Course Code	Course Title	Credit Units	Remarks
COM5102	Global Communication	3	Equivalent course: EN5602 Global Communication
SM5308	Art and Technology	3
SM5316	Topics in Media Art I	3
SM5328	Introduction to Arts Administration	3
SM5329	Arts Management and Curatorship	3
SM5330	The Cultures of Disney	3
SM5334	Social Media and Digital Humans	3
SM6319	Privacy and Surveillance in Art and Culture	3
SM6322	The Art Market: Transaction, Activism, Analysis	3

Media Theory and History

Course Code	Course Title	Credit Units	Remarks
SM5303	Digital Audiovisual Culture	3
SM5318	Topics in Media History and Theory I	3	Enrollment for SM5318 depends on School’s permission, which will only be granted if the topic is essentially different from that covered in SM5323.
SM5323	Topics in Media History and Theory II	3	Enrollment for SM5323 depends on School’s permission, which will only be granted if the topic is essentially different from that covered in SM5318.
SM5326	Gender in Popular Media	3
SM5327	Independent Chinese Cinema	3
SM5333	Prototyping New Cinema: The Future Moving Image	3
SM5335	Contemporary & New Media: An Archaeological Study	3
SM5336	Noise, Glitch and Matter: Assessing Creative Interfaces	3
SM6305	Media Art: Theory and Practice I	3
SM6316	Media Art: Theory and Practice II	3
SM6323	Critical Ludology: Games, Playability and New Media Art	3
SM6324	Visual Ethnography: Critical and Creative Practices	3
SM6325	Philosophy of Technology and New Media	3

Independent Research and Discovery

Course Code	Course Title	Credit Units	Remarks
SM5315	Independent Study I	3
SM6310	Independent Study II	3
SM6317	Research Project in Media Studies	6	To be taken after a minimum of 12 credit units are earned. Semester B + Summer Term / Summer Term + Semester A / Semester A + Semester B

Related Links

School of Creative Media