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MGT6102 - Strategic Organizational Communications

Offering Academic Unit
Department of Management
Credit Units
3
Course Duration
One semester
Course Offering Term*:
Semester A 2014/15

* The offering term is subject to change without prior notice
 
Course Aims
  • Allow students to recognize and understand the communication expectations of various corporate stakeholders;
  • Teach students how to effectively utilize a variety of communication tools and techniques;
  • Teach students to implement or use the tools of corporate communications to deal with stakeholders and to effectively enhance managerial and organizational credibility and performance.

Assessment (Indicative only, please check the detailed course information)
Coursework: 100%
 
Detailed Course Information
MGT6102.pdf

Useful Links
Department of Management