SEEM4109 - Product and Service Design and Innovation

Offering Academic Unit
Department of Systems Engineering and Engineering Management
Credit Units
Course Duration
One Semester
Students must complete a minimum of 45 CUs to be eligible
Equivalent Course(s)
Course Offering Term*:
Not offering in current academic year

* The offering term is subject to change without prior notice
Course Aims

Modern enterprises need to continually design and innovate their products and services in order to stay competitive in the globalized marketplace. This course aims to give students qualitative knowledge and techniques useful for designing new products and services for modern enterprises. After an introduction to issues surrounding the challenges of product and service development, we will study techniques in identifying opportunities and customer needs for new products and services. The basics of planning and managing product/service design projects will be discussed. We will then study techniques for concept generation, concept selection and concept testing for creating new products and services. The students will have the opportunity to practice using these techniques through a project of their choice.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 50%
Examination: 50%
Examination Duration: 2 hours
Detailed Course Information


Useful Links

Department of Systems Engineering and Engineering Management