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MS3224 - Business Survey Design

Offering Academic Unit
Department of Management Sciences
Credit Units
3
Course Duration
One Semester
Pre-cursor(s)
Exclusive Courses:
Course Offering Term*:
Semester B 2017/18

* The offering term is subject to change without prior notice
 
Course Aims

  • Provide students with knowledge about the nature of survey research and the fundamental methodology of conducting survey research in the business field.
  • Provide students with statistical techniques to help with research design, sample design, questionnaire design, fieldwork procedure, data analysis and the presentation of results
  • Develop students’ computing and analytical skills to solve real-world problems


 


Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 50%
Examination: 50%
Examination Duration: 2 hours
 
Detailed Course Information

MS3224.pdf

Useful Links

Department of Management Sciences

Additional Information