MKT4633 - Cultural Advertising
Offering Academic Unit
Department of Marketing
Course Offering Term*:
Semester B 2017/18
Semester B 2018/19 (Tentative)
|* The offering term is subject to change without prior notice|
- Introduce to students issues that are affecting advertising and other marketing communication tools in global context.
- Provide students with knowledge of key environmental factors that are affecting global marketers such as the impact of culture, regulation, competition, and political and economic forces.
- Develop students’ practical skills required by global managers in creating effective International advertising strategies.
Assessment (Indicative only, please check the detailed course information)
Continuous Assessment: 100%
Detailed Course Information
|Department of Marketing|