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MKT4628 - e-Marketing

Offering Academic Unit
Department of Marketing
Credit Units
3
Course Duration
One Semester
Pre-requisite(s)
Pre-cursor(s)
Course Offering Term*:
Semester A 2017/18, Semester B 2017/18

* The offering term is subject to change without prior notice
 
Course Aims

This course aims to provide students with the knowledge of the fundamental and critical impacts of Internet and how it changes traditional marketing. Prevailing techniques in understanding e-marketing opportunities, challenges, and strategies and design of e-marketing plan will be included.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
 
Detailed Course Information

MKT4628.pdf

Useful Links

Department of Marketing