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MKT3652 - Chinese Business Culture and Management

Offering Academic Unit
Department of Marketing
Credit Units
3
Course Duration
One Semester
Course Offering Term*:
Semester B 2017/18

* The offering term is subject to change without prior notice
 
Course Aims

This course aims to provide students with fundamental knowledge of Chinese business culture and cross-cultural management. The emergence of heighten market competition, technology transformation and the fast economic growth in China suggests an increasing relevance in understanding how Chinese business is conducted there. The course is designed to develop students’ communication and problem-solving skills in the Chinese business culture management.


 


Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 80%
Examination: 20%
Examination Duration: 2 hours
 
Detailed Course Information

MKT3652.pdf

Useful Links

Department of Marketing