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• Today’s companies are moving from traditional business models to an online-to-offline services model, in which they run their business and provide services using various kinds of online platforms and cloud technologies.  Such online-to-offline services can bring substantial benefits to the business, including reducing costs, increasing scalability, allowing for remote access, reducing the potential impact of system-related disasters, easing implementation, increasing response time, and automating updates;
• Upon completion of this course, students will be able to design, and manage online-to-offline services and they will ride on the wave of business driven technological environment;
• Introduce conceptual and applied knowledge about the online-to-offline service strategies, online-to-offline service design, online-to-offline service quality and online-to-offline service technologies;
• Familiarize students with online-to-offline services relevant for Hong Kong’s and the global business environment.