(A 150-word description about the course)
E-Business is evolving very fast with the wide adoption of Internet+ technologies, e.g. social networks, mobile apps, big data and cloud services. It is a global phenomenon which affects the economic and social life in the world. On completion of this course, students should be able to understand the emerging e-business models which change the way traditional business is conducted. The course emphasizes on the key concepts, business models and developments of e-business using the empirical and financial data. Students will build their conceptual and logical capabilities to develop meaningful e-business models.
Main topics include: 1) Fundamentals of e-business (e.g., common e-business models, e-business critical success factors, and technical aspects of e-business) and 2) E-business applications (e.g., digital commerce, online media, social commerce, e-payment, and Internet finance).