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EN4519 - Public Relations Writing in English

Offering Academic Unit
Department of English
Credit Units
3
Course Duration
One Semester
Course Offering Term*:
Not offering in current academic year

* The offering term is subject to change without prior notice
 
Course Aims
The course aims to:

  • convey the fundamentals of public relations principles and practice to provide a working framework within which to execute public relations writing genres.
  • introduce students to the working lifecycle of a public relations campaign from planning to execution and evaluation so that they can evaluate the best professional responses to public relations scenarios.
  • enable students to apply public relations writing principles to practice across a selection of persuasive texts typically required in an everyday working context.
  • provide examples of best practice in public relations writing and management as a way of benchmarking effective public relations work.

Assessment (Indicative only, please check the detailed course information)
Continuous Assessment: 100%
 
Detailed Course Information
EN4519.pdf

Useful Links
Department of English