This course aims to introduce students to quantitative research methods used in media and communication studies such as survey, content analysis, and experiment in offline and online settings. The course will help students understand the principles and fundamentals for conducting empirical research in media and communication, and the scientific approach to solving problems; discover knowledge and techniques to design a research project; gain hands-on experience on collecting data; and apply the analytical techniques to conduct empirical research. The course will cover some basic statistical techniques that are frequently used in media and communication research, but the main focus of the course is on how to conceptualize a research problem and use appropriate and innovative research methods to solve the problem.

Continuous Assessment: 100%