COM5405 - Consumer Behavior Insight
Offering Academic Unit
Department of Media and Communication
Course Offering Term*:
Semester B 2015/16
|* The offering term is subject to change without prior notice|
This course aims to
- examine the knowledge and understanding of the theories in psychology, sociology and anthropology, which are essential to the study of consumer behaviour.
- discover and analyse consumer behaviour and psychology in different social and cultural contexts.
- apply theoretical knowledge to understanding consumers’ buying behaviours and business applications of consumer behaviour principles.
Assessment (Indicative only, please check the detailed course information)
In-class activities: 40%
Final project: 60%
Detailed Course Information
|Department of Media and Communication|