COM5111

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COM5111 - Fundamentals of Marketing Communication

Offering Academic Unit	Department of Media and Communication
Credit Units	3
Course Duration	One semester
*Course Offering Term:**	Semester B 2015/16

* The offering term is subject to change without prior notice

Course Aims

This course aims to

Discover innovative marketing concepts and application in real business situations.
Design and implement creative marketing planning for a real business company.

Assessment (Indicative only, please check the detailed course information)

Simulation Game: 40%
Group Project I - Case Analysis: 20%
Group Project Presentation: 10%
Group Project II - Marketing Concept Study: 30%

Detailed Course Information

COM5111.pdf

Useful Links

Department of Media and Communication