COM5401 - Advertising Production and Management
Offering Academic Unit
Department of Media and Communication
Course Offering Term*:
Semester A 2014/15
|* The offering term is subject to change without prior notice|
This course aims to
- examine the strategic, creative and aesthetic theories and techniques of developing and managing advertising campaigns in international and local contexts, including the Greater China region.
- discover the fundamental principles and practice of advertising across a range of communication channels like print, TV, radio, the Internet and various new media.
- analyze advertising, marketing and persuasive communication in diverse social and cultural contexts through case studies, practical examples, interactive activities, and hands-on exercises, supported by the integration of new media in the learning process and deliverables.
Assessment (Indicative only, please check the detailed course information)
Case Study: 35%
Creative Project -
Task 1 (Innovation): 25%
Task 2 (Execution): 20%
Task 3 (Presentation): 10%
Attendance and participation: 10%
Detailed Course Information
|Department of Media and Communication|