Our brand is more than just a logo. It represents who we are, what we do, and how we make a difference through the professional educational programmes we offer and the ground-breaking research we carry out.
We have given the CityU brand a complete make-over. It has been refreshed to reflect our core values, the dynamic nature of our people and programmes, our rising status and forward-looking direction as a leading global institution of higher education.
A new Strategic Plan for our future
Our new brand is a key element in our Strategic Plan 2015-2020: Making a Difference through Excellence in Research and Professional Education. It signifies how we reinforce our leadership in higher education, make a difference in students’ lives and society at large, as well as the way we address global issues. It tells the world that we are truly “Professional, Creative, For the World”.
CityU is committed to excellence, good governance and accountability. In the years ahead, we will deepen our efforts at institutional identity building and strengthen the image we wish to portray of CityU as a global destination for professional education in the 21st century because of the premium we place on creativity and innovation.
To convey these messages, it is essential that we have a strong and unified voice in all of our communications. Every time we engage stakeholders is an opportunity to build our brand and maintain our image as a world-class institution.
Why a Unified Brand is so important
A strong CityU brand helps us communicate our reputation as a global centre of academic and research excellence. It differentiates us from other institutions, increases recognition and builds trust and credibility among our stakeholders.
We can only achieve this, however, by maintaining a clear and consistent identity across all of our communications. In doing so, we will eliminate any confusion about who we are, establish a stronger “brand presence” and communicate what we stand for more effectively.
Building a strong brand takes time and maintaining consistency is the key. If you have questions on its applications, ways to treat our new brand colours, font and the placement of our logo, please contact CPRO at firstname.lastname@example.org.