City University of Hong Kong Discovery and Innovation Academic 3 University Motto

The Communications & Public Relations Office (CPRO) is the multi-channel communications team of City University of Hong Kong. CPRO builds upon CityU's strengths to enhance the University's outreach and image-building efforts. A key objective of CPRO is to help the University meet new challenges by building trust and understanding among the University community and the public.

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Publicity Advisory

CityU’s departments wishing to publicize their events or achievements, please contact

 

Ida Leung (Tel: 3442 6809)

Karen Cheng (Tel: 3442 6805)

Michelle Leung (Tel: 3442 6827)

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Our Mission

Promote the image of CityU and help it recruit high-quality students and staff.

  • Raise awareness of and promote the CityU brand (i.e. excellence in professional education and applied research) by publicizing the activities and achievements of students, staff, the University and alumni.
  • Strengthen relations with the media (and government and other external bodies) and make use of the media (and others) to publicize CityU news and achievements.
  • Help recruit quality students through raising awareness of, and cultivating loyalty to, CityU among secondary students.
  • Improve internal communication through the Bulletin, Linkage, Plasma TV-broadcast, the Web, forums and other channels.
  • Manage and utilize communication tools and advise management, faculties and departments on their publicity strategies to present the best of CityU to the public.
  • Foresee, prevent and manage issues and crises that may hurt the University's image.