IS2502 - Social Media and Social Networks

Offering Academic Unit
Department of Information Systems
Credit Units
Course Duration
One Semester
Equivalent Course(s)
Course Offering Term*:
Semester B 2018/19
Semester B 2019/20 (Tentative)

* The offering term is subject to change without prior notice
Course Aims

This course aims to provide students with knowledge and skills to leverage social media and network to support business operations including marketing and strategy development. The course consists of two sections. The first section discusses how different social media applications (including social community, social publishing, social entertainment, and social commerce) can be leveraged for marketing, branding, and promotion. The second section presents a theoretical framework, based on which students develop social media enabled strategies in a wide range of business contexts.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 50%
Examination: 50%
Examination Duration: 2 hours
Detailed Course Information


Useful Links

Department of Information Systems