SM3131 - Art Direction

Offering Academic Unit
School of Creative Media
Credit Units
Course Duration
One Semester
Course Offering Term*:
Semester A 2024/25

* The offering term is subject to change without prior notice
Course Aims

Art Direction is an inseparable part of dramatic movie making, which sets a consistent visual tone of the entire movie through the creative control of color, texture, compositions, light source etc.. With in-depth case studies, it’s the aim of the course to equip students with the knowledge and technique of art direction. Equal emphasis is placed on training students’ creative visual treatment in translating senses, thoughts and feelings into moving images. It also aims at stimulating and equipping students with the necessary skills to create their own unique visual expression and style. Students of the course are expected to apply such knowledge and skill in their own project.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
Detailed Course Information


Useful Links

School of Creative Media