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MS4227 - Pricing and Revenue Management

Offering Academic Unit
Department of Management Sciences
Credit Units
3
Course Duration
One Semester
Pre-requisite(s)
Course Offering Term*:
Semester A 2018/19
Semester A 2019/20 (Tentative)

* The offering term is subject to change without prior notice
 
Course Aims

  • Provide students with an understanding of revenue management
  • Discuss how to identify and exploit opportunities for revenue optimization in different business contexts
  • Review the main methodologies used in different areas and survey the pricing strategies and practices in different industries

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 70%
Examination: 30%
Examination Duration: 3 hours
 
Detailed Course Information

MS4227.pdf

Useful Links

Department of Management Sciences