This course aims to equip students with relevant practical skills to pursue a career in digital marketing. While other digital marketing courses focus on developing digital marketing strategies, this course focuses on setting up digital marketing campaigns and measuring their performance.

Through lectures, in-class demonstrations, and hands-on tutorials, students will learn multiple digital marketing tools commonly used by industry practitioners, including Google Ads, Google Analytics, and Meta Ads Manager. The course will also introduce emerging digital marketing tools for search engine optimization, marketing automation, and social media management.

After completing the course, students should be able to set up campaigns on digital marketing platforms such as Google, YouTube, Facebook, and Instagram, and analyse campaign and website performance.