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MKT4639 - Marketing Diagnostic Residential Trip

Offering Academic Unit
Department of Marketing
Credit Units
3
Course Duration
One Semester
Equivalent Course(s)
Course Offering Term*:
Not offering in current academic year

* The offering term is subject to change without prior notice
 
Course Aims

Students have to seek for programme leader’s approval before taking the course.

 

The course is an action learning course that provides an excellent opportunity for students to think creatively and work in groups when time and resources are limited under a new and ambiguous environment outside Hong Kong. Students will be grouped into several teams and each team will analyse a real business problem facing with the host company and develop an action plan for the consideration of the company. Under the guidance of the assigned staff supervisors, students are expected to apply appropriate theories and use appropriate research methodologies, such as interview and questionnaire survey with relevant parties (e.g., managers, frontline staff, vendors of the host organization, and even customers), analyze the problems, develop alternative solutions, and produce presentation and written report for the host organization. It provides participants the opportunity to explore and master their business knowledge from the hands on experiences.


Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
Examination Duration: 0 hours
 
Detailed Course Information

MKT4639.pdf