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MKT4613 - Dissertation

Offering Academic Unit
Department of Marketing
Credit Units
6
Course Duration
Two Semesters
Course Offering Term*:
Not offering in current academic year

* The offering term is subject to change without prior notice
 
Course Aims

The dissertation course is a research-based and process-oriented course. It presents the students with an opportunity to demonstrate initiative and innovative abilities and to develop organizing and planning skills in academic research, together with skills involving data collection, documentation and presentation. Students will be expected to investigate an academic area of their own choice to a substantial depth, in a way that encourages application and integration of the knowledge gained through the course and other courses of the curriculum. The project will allow the students to build self-confidence, demonstrate independence, and develop a research-based approach to solving problems in practice.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
 
Detailed Course Information

MKT4613.pdf

Useful Links

Department of Marketing