MKT4611 - Advanced Marketing Seminar I | ||||||||||
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* The offering term is subject to change without prior notice | ||||||||||
Course Aims | ||||||||||
This course aims to develop the student’s skills in the appropriate use of marketing management techniques and tools backed by relevant theories and concepts for evaluating and formulating marketing strategies. | ||||||||||
Assessment (Indicative only, please check the detailed course information) | ||||||||||
Continuous Assessment: 100% | ||||||||||
Detailed Course Information | ||||||||||
MKT4611.pdf | ||||||||||
Useful Links | ||||||||||
Department of Marketing |