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MKT4610 - Customer Relationship Management

Offering Academic Unit
Department of Marketing
Credit Units
3
Course Duration
One Semester
Pre-requisite(s)
Exclusive Courses:
Course Offering Term*:
Semester A 2023/24

* The offering term is subject to change without prior notice
 
Course Aims

This course aims to provide students with the knowledge of the fundamental aspects of developing and managing customer relationships. The course will also introduce students to the tools commonly used for developing and implementing CRM programmes. 




Assessment (Indicative only, please check the detailed course information)
Continuous Assessment: 100%
 
Detailed Course Information
MKT4610.pdf

Useful Links
Department of Marketing