MKT3607 - Creativity and Design Thinking in Marketing

Offering Academic Unit
Department of Marketing
Credit Units
Course Duration
One Semester
Exclusive Courses:
Course Offering Term*:
Semester B 2018/19
Semester B 2019/20 (Tentative)

* The offering term is subject to change without prior notice
Course Aims

This course aims to assist students to develop creative thinking and design thinking skills to face the challenges in today’s complex and competitive business environment particularly in marketing. Various approaches and techniques in creative ideas generation, design thinking and business decisions making applicable in marketing context will be included.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
Detailed Course Information


Useful Links

Department of Marketing