MKT3603 - Consumer Behaviour

Offering Academic Unit
Department of Marketing
Credit Units
Course Duration
One Semester
Course Offering Term*:
Semester A 2019/20, Semester B 2019/20

* The offering term is subject to change without prior notice
Course Aims

This course provides students with the knowledge and understanding of the theories in Psychology, Sociology and Anthropology, which are essential to the study of consumer behaviour. Prevailing techniques of understanding consumers’ buying behaviours and business applications of consumer behaviour principles will be included.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 50%
Examination: 50%
Examination Duration: 2 hours
Detailed Course Information


Useful Links

Department of Marketing