This course aims to prepare students with relevant exposure and experience for the marketing discipline.  Students are suggested to attend a specified number of marketing-related forums, seminars, workshops, competitions, or other events and prepare evaluation and reflection reports for each of the event attended. On the other hand, students are also required to read professional articles and related materials and evaluate and reflect on the exposure to develop a capacity to analyze, evaluate, and apply theories to understand the current business and marketing issues including organizations’ marketing strategies, marketing management practices, trends of the disciplines, and updated technological applications in the digital marketing areas.

Continuous Assessment: 100%