Media and Communication
Media and Communication
Degree / Award Title
Bachelor of Arts in Media and Communication
Offering Academic Unit
Department of Media and Communication
Mode of Study

Aims of Major

This major aims to provide students with current knowledge of theories and practices of media and communication from an interdisciplinary perspective. It seeks to develop students’ critical and creative abilities in discovering and understanding the processes and structure of media and communication in their daily lives. By comparing and contrasting real-world examples, students will be able to apply the relevant theories and appropriate methods to analyse the interplay between media and society in various contexts and at different levels. The integrated curriculum is also designed to provide opportunities and platforms for students to explore their potential as well-rounded professional in media-related fields.

Intended Learning Outcomes of Major (MILOs)

Upon successful completion of this major, students should be able to:
1. Command verbal, written and visual skills and knowledge in English and Chinese to design and implement effective communication tasks in such professional fields as journalism, publishing, advertising, public relations, and new media
2. Explore, through real-world experience, the changing media and communication infrastructure and resources amid the current media landscapes
3. Discover relevant body of knowledge and research involving the interplay among media, communication and society
4. Demonstrate the ability and knowledge to identify the issues and problems concerning the form and content of communication in the global society
5. Apply appropriate theories and research methods to conceive, analyze and evaluate solutions to practical communication problems in various public and private sectors 
6. Become an ethical professional who understands the legal implications, considerations and practices that guide media and business professions and assumes a strong sense of social responsibility

Degree Requirements

Requirements Normative 4-year
Advanced Standing I1 Advanced Standing II2
Gateway Education requirement 30 credit units 21 credit units 12 credit units
College requirement 6 credit units 6 credit units 0 credit unit
Major requirement

60 credit units

54 credit units 54 credit units
Free electives / Minor (if applicable) 24 credit units 9 credit units 0 credit unit
Minimum Graduation Requirement: 120 credit units 90 credit units 66 credit units
Maximum Credit Units Permitted: 144 credit units 114 credit units 84 credit units
Note 1: For students with recognised Advanced Level Examinations or equivalent qualifications.
Note 2: For Associate Degree/Higher Diploma graduates admitted as senior-year intake students.

Additional Information

No sharing of courses between major and minor requirements is allowed.