Creative Media
Creative Media
Degree / Award Title
Bachelor of Arts in Creative Media
Offering Academic Unit
School of Creative Media
Mode of Study

Aims of Major

Graduates of the Bachelor of Arts Major in Creative Media possess creative skills in the field of media aesthetics, digital video production, and post-production, digital sound recording and editing, digital animation, interactive art/design, and other multimedia applications. In the process of using the latest digital technologies for creative purposes, students learn to treat technology as an artistic medium. The curriculum emphasizes creative and critical thinking in the domain of digital content, as well as the successful expression of a personal vision through various digital media formats. Graduates have a deep understanding of the structures and strategies of the media industry, and will be equipped to contribute actively to its future development.

By emphasizing both the acquisition of technical proficiency as well as artistic and personal growth, the Major encourages students to develop and extend their creative potential and capacity to imagine, facilitating the development of a cultural identity and sharpen their understanding of the broader social environment.

Intended Learning Outcomes of Major (MILOs)

Upon successful completion of this Major, students should be able to:

  1. Formulate their focus for artistic/professional development within a range of spelt out expertise;
  2. Act as a culturally-sensitive and socially responsible media art professional;
  3. Command a rich language in describing and theorizing the type of creative work they are doing;
  4. Define the variety and diversity of media art, with their own creative projects as illustration;
  5. Work competently in a multiple-task and collaborative environment;
  6. Use a research-oriented approach that values experimentation, innovation, and cross-disciplinary work;
  7. Demonstrate (1) to (6) with a polished, sound and well reasoned Graduation Thesis Project.

Degree Requirements

Requirements Normative 4-year
Advanced Standing I1 Advanced Standing II2
Gateway Education requirement 30 credit units 21 credit units 12 credit units
School requirement 15 credit units 15 credit units 9 credit units
Major requirement

57 credit units

57 credit units 48 credit units
Free electives / Minor (if applicable) 18 credit units - -
Minimum Graduation Requirement: 120 credit units 93 credit units 69 credit units
Maximum Credit Units Permitted: 144 credit units 114 credit units 84 credit units
Note 1: For students with recognised Advanced Level Examinations or equivalent qualifications.
Note 2: For Associate Degree/Higher Diploma graduates admitted to the senior year.