POL2308 - Customer Service in Public and Private Sectors

Offering Academic Unit
Department of Public Policy
Credit Units
Course Duration
One Semester
Equivalent Course(s)
Course Offering Term*:
Semester B 2020/21
Semester B 2021/22 (Tentative)

* The offering term is subject to change without prior notice
Course Aims

The aims of the course are to introduce key concepts and theories of customer service and the importance and role of customer service as well as application of customer orientated service strategy to human service professionals. New trends in human service towards understanding quality customer service, customer expectation and customer satisfaction, customer behaviour, marketing research, integrated marketing communications, physical evidence, provisions of value-added service, participation of service users and  handling specific customer service issues in service-oriented setting will all be explored.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 50%
Examination: 50%
Examination Duration: 2 hours
Detailed Course Information


Useful Links

Department of Public Policy