The course mainly focuses on the introduction to theories, implementation, and tools of intelligence algorithms, the analysis of business cases, performance evaluation of different models.

The course aims to enable students to understand how to achieve business intelligence from theory to practice. The course cultivates students to master practical abilities, such as collecting data, preprocessing and analyzing data via SAS and Python, solving data analysis questions, in order to assist companies’ decision making and management, and improve its effectiveness. On completion of the course, students should be able to:

(a)          understand the basic concepts of business data analytics and intelligence;

(b)          master the theoretical knowledge of general intelligent models and their evaluation, implementation process, and tools;

(c)          understand how to choose an appropriate model to analyze specific business cases;

(d)          know the required abilities that are necessary for business intelligence talents.