MKT5630 - Cyber Marketing and Customer Relationship Management

Offering Academic Unit
Department of Marketing
Credit Units
Course Duration
One semester
Course Offering Term*:
Not offering in current academic year

* The offering term is subject to change without prior notice
Course Aims

The aim of this course is to provide students with the knowledge of marketing opportunities and imperatives created by the Information Age. The use of information technologies to manage customer relations will also be covered.

Assessment (Indicative only, please check the detailed course information)

Class Participation: 10%
In-Class Exercises: 10%
Group Research Project: 40%
Group Consulting Project: 40%
Detailed Course Information


Useful Links

Department of Marketing