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Master of Science in Marketing
Programme
Master of Science in Marketing
理學碩士(市場營銷學)
Award Title
Master of Science in Marketing
理學碩士(市場營銷學)
Offering Academic Unit
Department of Marketing
Mode of Study
Combined mode

Normal Period of Study
- 1 year (full-time)
- 2 years (part-time/combined mode)

Maximum Period of Study
- 2.5 years (full-time)
- 5 years (part-time/combined mode)

Credit Units Required for Graduation
30

Programme Aims
This program aims to nurture marketing entrepreneurs and professional marketers who acquire a broad-based understanding of all aspects of marketing, possess innovative, critical thinking, and grasp strong analytical skills in dealing with complicated marketing environments.

Programme Intended Learning Outcomes (PILOs)
Upon successful completion of this Program, students should be able to:
  1. acquire advanced knowledge of marketing philosophy, principles and techniques;
  2. develop critical awareness of contemporary strategic marketing issues especially in China;  
  3. apply analytical tools including state-of-the-art software commonly used in marketing to make management decisions and to respond operationally on the dynamic marketing problems; and 
  4. develop a social conscience and apply high standards of marketing ethics.

Programme Requirements

1. Core Courses (18 credit units)
Course CodeCourse TitleCredit UnitsRemarks
MKT5610Marketing Strategy and Planning3
MKT5611Consumer/Buyer Behaviour3
MKT5612Applied Marketing Research3
MKT6613Brand Marketing3
MKT6614Database Marketing: Models and Analysis3
MKT6615Marketing Engineering3
2. Electives (12 credit units)
Course CodeCourse TitleCredit Units
MKT5616Marketing Practicum: Skills & Projects3
MKT5640Strategic Retail Management3
MKT5641Chinese Business Culture and Marketing3
MKT5642Financial Services Marketing3
MKT5643Global Marketing3
MKT5644Electronic Marketing3
MKT5645Customer Relationship Management3
MKT5646Integrated Marketing Communications3
MKT5647Game Theory and Strategic Marketing3
MKT5648Social Media Marketing3
MKT6648Advanced Marketing Practices3

Remarks:
Students can take up to 3 credits from the consortium courses offered by the servicing department under CB.