SEEM6048 - Marketing Strategy for Engineers

Offering Academic Unit
Department of Systems Engineering and Engineering Management
Credit Units
Course Duration
One semester
MEEM5009 (offered until Semester A 2011/12) / SEEM5009
Equivalent Course(s)
Course Offering Term*:
Not offering in current academic year

* The offering term is subject to change without prior notice
Course Aims

This course aims to provide postgraduate engineering and engineering management students with the essentials of strategic marketing in today’s industrial organizations. Students will appreciate how engineering activities and production operations influence, and are influenced by the organization’s product and marketing strategies.  At the operational level, through this course students will learn to develop and implement customer-focused marketing plans; at the strategic level, they will be able to align strategic marketing with organizational goals.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 60%
Examination: 40%
Examination Duration: 2 hours
Detailed Course Information


Useful Links

Department of Systems Engineering and Engineering Management